NEW ERA x SYNA WORLD x CENTRAL CEE
Art Design, Direction / Branding / Packaging / Product Design / Graphics
PROJECT BIO

Central Cee's team reached out to me with full creative freedom to bring their New Era® x SYNA World 59Fifty collab to life. This crossover was a promotional campaign for Cench's latest album Can't Rush Greatness which included two hat designs.
THE EVERYDAY CAP
THE CAMO CAP
INITIAL SIDE PATCH SKETCHES
The influence behind the badge designs initiated from the World Series heritage, focusing on mixing baseball with streetwear creating something familiar and representative.
BASIC CAP FINAL SIDE PATCH
 CAMO CAP FINAL SIDE PATCH
STORE ACTIVATION