PROJECT DESCRIPTION
To kickstart the year JayO announced a UK tour for his newly and highly anticipated EP 'WHOSDAT'. He reached out to me with the challenge to create a line of t-shirt designs that he could distribute at the merch bars.
RESPONSIBILITIES
Graphics and print design
CLIENT
0207 Def Jam
DATE
Feb 2025
01. DIAL PRINT
This concept was directed by JayO, he found this image of a vintage dial and wanted to manipulate all text pieces on it to cater to the lyrics from his song 'HMM'. I came up with a back print which uses the dial letters as a header and includes all tour info.
02. JUMBO STICKER PRINTS
The idea behind this advertising graphic was to create a trendy, on-brand and eye grabbing print that promotes all things 'WHOSDAT'. I played around with tour dates, lyrics, song names and JayO's logo. The graphic was feminine focused to cause fan-girl traction. I went on to further creating the graphic on the right which is a more minimal option using elements from the first print. The versatility between both graphics allows them to be printed across different colour and style blanks.
03. STATEMENT PRINT
The idea behind this advertising graphic was to create a trendy, on-brand and eye grabbing print that promotes all things 'WHOSDAT'. I played around with tour dates, lyrics, song names and JayO's logo. The graphic was feminine focused to cause fan-girl traction. I went on to further creating the graphic on the right which is a more minimal option using elements from the first print. The versatility between both graphics allows them to be printed across different colour and style blanks.
OUTCOME
