PROJECT DESCRIPTION
In celebration of Cench's latest album Can't Rush Greatness, New Era® and SYNA collaborate on two exclusive 59Fifty caps. The team reached out to me with full creative freedom to bring the hats to life!
The project had a huge roll out including a activation pop-up at the New Era Carnaby Street store.
RESPONSIBILITIES
Art design & direction / Product design / Graphics artwork
I wanted to create an everyday option
The influence behind the badge designs initiated from the World Series heritage, focusing on mixing baseball with streetwear creating something familiar and representativ
INITIAL SIDE PATCH SKETCHES
The influence behind the badge designs initiated from the World Series heritage, focusing on mixing baseball with streetwear creating something familiar and representative.
BASIC CAP FINAL SIDE PATCH
CAMO CAP FINAL SIDE PATCH
STORE ACTIVATION
