COLLECTION BRIEF
I had the honour of designing Suavo World's 5th year anniversary collection (FW24).
Roles: Art & Design Direction, Branding, Print & Graphic Design
GRAPHIC PRINT DESIGNS
suavo chain
Suavo World teamed up with a jewellery company to create 50 gold logo chains as a part of the anniversary collection. For those who missed out on the chance to get a chain, I created a graphic resembling it and we released it on Suavo's white and black blank t-shirts with matching sweatpants.
Hidden Hills
I wanted to incorporate the current college and sports school trend to represent the independent unique rise of Suavo World. Moving away from having the brand name as the selling point I explored using a captivating, market purpose and dream selling phrase - 'Hidden Hills'. Glorifying the persuasive idea of a Rodeo drive, palm trees, penthouse dream lifestyle but in a streetwear fitting way. I love how the distressing effects overlaying the print resembles tough times and graft.
WHO IS SUAVO?
Suavo World teamed up with a jewellery company to create limited exclusive gold logo chains as a part of the anniversary collection. For those who missed out on the chance to get a chain, I created a graphic resembling the chain and we released it on the white and black blank Suavo t-shirts.
LABELLING & PACKAGING DESIGN
